Simple Wins For Picking Great Stocks

Since starting my career in the investment world more than thirty years ago I have struggle, labored and stayed up many late nights fighting for one specific level of accomplishment in my investing process… SIMPLE! If nothing else I have found there to be a strange power in simple that isn’t achieved with complex. The challenge however comes in the process, implementation and consistency in keeping it simple. The tendency is to drift towards complex. Why? For whatever reason I feel I can improve on the process, make it better, tweak this, and add that. What really happens in it becomes more complex and less effective. The goal of investing unto itself is simple… Make Money! Then we make it complex by saying, ‘Make Money with the least amount of risk possible’. That is where the problem begins, making money isn’t good enough, we have to make it with less risk. Less risk relative to what? A benchmark like the S&P 500 index. We then assign the index a beta of one, a what? A beta of one… what is beta? Well that is… you get the point, what we thought was making the process better while keeping it simple actually opens up Pandora’s Box and we fall into a trap of adding layers of research and study in an effort to make money, the original goal, but we added less risk. Therefore, we take the simple and make it complex, and in so doing, we forget the original goal… make money. Maybe I should add, “AS SIMPLE AS POSSIBLE”.

Twenty plus years ago I designed a strategy for investing in the S&P 500 index. It was simple, buy the index. Fidelity had a S&P 500 index mutual fund that held the stocks of the S&P 500 index. We used an easy to understand tracking method for owning the fund and selling the fund. In fact, we still use this strategy to manage our 401k money and allocations for clients. It has work very well over the last twenty plus years. We have a similar program that uses the ten sectors that make up the S&P 500 index and allocates according to strength and/or weakness of each individual sector. Likewise this has done very well historically and keeps the available holdings to a scan of 15 items, the ten sectors, treasury bonds, the index itself, the volatility index and a inverse fund of the index. In managing these two portfolios I have discovered one thing… simple works. Why do we need to do more if this accomplishes the goal? Simply put, we don’t.

In a similar fashion the quest to find winning stocks has always been a goal of our investment philosophies and one simple way to accomplish this is to find the winning sectors first. Over the last year one of the winning sectors has been healthcare. Digging further we could see that biotech stocks are one of the key leaders withing the sector. If we look at IBB, iShares NASDAQ Biotechnology index ETF we would find it consist of 119 stocks. If we scan them we would find the leadership or winning stocks of the sub-sector. Which if we compared those to the universe of stocks that make up the NASDAQ composite index (2458 currently) we would find it would be one of the top leaders for the universal index. Thus, finding winning stocks can be simplified into a process of finding the winning sectors (only ten), then finding the winning sub-sector (limited number) and then scanning the stocks (again limited number) within the sub-sector to find the leaders… we would find the winning stocks to invest our money into. A simple process of digging into the market part-by-part to find what we are looking for… winning stocks.

I am not attempting to make this sound easy, it isn’t. I am attempting to keep the process simple, which it is. If I start with the process and I can keep it simple, there is a greater likelihood that keeping the investment process simple will follow suit. We make life too complex and if we can find a way to keep it simple and accomplish the goal it makes it all the better. Investing is one of those areas of life that too many people find easier to delegate versus addressing in a manner that is simple enough to accomplish.

We did a webinar that went this process of, “Picking Great Stocks Using ETFs”. The entire premise of the presentation is SIMPLE. The simpler the better for me. Like anything we add complexity, but why should we if we can accomplish the objective without being complex. If it’s simple we will do it, if it’s complex we will procrastinate.  IT’s Just That Simple.